Because design is never finished

Medium for Apple TV
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Medium for Apple TV

Exploring the Apple TV design space with something not often done on a TV screen.
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Tareq IsmailNov 25, 2015
Dear Elon, Turn Off Autopilot When Drivers Use Their Cellphone

Dear Elon, Turn Off Autopilot When Drivers Use Their Cellphone

Autopilot will only encourage drivers to drive more distracted and so until it’s fully safe, Tesla should limit cellphone use.
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Tareq IsmailNov 13, 2015
Apple TV & Invisible Design

Apple TV & Invisible Design

Apple is known for dedicating themselves to solving smaller problems that often go unnoticed.
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Tareq IsmailSep 24, 2015
Willingness to Fail

Willingness to Fail

It’s one’s willingness to fail that allows them to succeed
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Tareq IsmailSep 21, 2015
Similar Signature, Different Stories

Similar Signature, Different Stories

Two companies with similar signatures that tell wildly different stories about themselves
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Tareq IsmailSep 18, 2015
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